RETAIL SERVICES: WE CONTINUALLY WORK TO MAINTAIN MARKET FOCUS
This is an architectural term applied here to retail environments. It means to define a project, which in the retail world may, or may not, start with the business and marketing plan. Also, any retail project with a substantial building program would be considered a commercial project as well. We customize our services, including research and development of brand strategies into focused visual identities according to a client’s budget and goals, sometimes recommending:
- project feasibility studies,
- client needs and options assessments.
Design & Planning:
We are happy to design and plan any and all retail projects including:
- pre-lease design consulting,
- new construction,
- retail interiors,
- space planning,
- department layout and design,
- fixture design,
- large format graphics,
- pop up shops,
- any innovative display idea.
This activity begins very early, and continues through the life of a project and beyond, often without any fee. The success of a retail project can be measured by how well the various design, production, and building disciplines are assimilated into carefully planned business goals. High performing retail environments meet these goals. We offer design management services aimed at exceeding them.