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Tips for good retail lighting.

by bgaddis | Apr 28, 2014 | Architecture, Design, Increase Retail Traffic, Retail Store Design, Retail Store Display, Retail Store Planning

Occasionally I run across well put information that is worth referencing  here. Such is the case with this article on retail lighting.  Thanks to Zumtobel for the research.  Click the link to see the entire article, including more photos.  To give an idea of what is...

Effective store design should yield visually prominent merchandise.

by bgaddis | Mar 13, 2014 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning

I was asked by a potential client to look at this store, as she was in negotiations to take over the lease.  The client was enamored of the ambiance created by the fixtures and furnishings.  She brought a fist full of photos to our meeting, showing furniture and...

Avoiding the Tchotchke Effect.

by bgaddis | Feb 19, 2014 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning

As a retailer, the last thing one wants is for their merchandise to be associated with the terms like worthless, disposable, or tacky.  Yet, if it looks like tchotchke because of the manner in which it is presented, that is exactly what is communicated. The primary...

The Landlord Got it Right

by bgaddis | Jan 4, 2014 | Architecture, Design, Increase Retail Traffic, Residential Design, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning

      What does it say about a retailer when the most visible storefront window in the shopping center where they reside is a vacancy for rent by the landlord. I have blocked out the signs for these retailers and put them up in a gallery so as to show how the...

Visual Holiday Cheers!

by bgaddis | Dec 27, 2013 | Architecture, Design, Increase Retail Traffic, Retail Store Design

It is probably obvious to anyone following this website that I am after a formula for the perfect daytime storefront.  The challenge is how to make the window display standout against all the visual noise in the environment.  Whenever, in my travels,  I see a...
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