These storefront designs fight the exterior “visual noise,” which would actually be a lot worse had these photos been take at noon instead of early evening, by framing their storefronts with bright not reflective graphics in patterns compatible with their particular brands. Judging by the photos it is an effective solution. The shops clearly stand out of the view as a result. Where they fall apart is about how they have merchandised, or in this case not merchandised, the window once they have the attention of the passerby. It looks like they have created an opportunity and then missed it. They send me searching through my stacks for a picture to Photoshopped into the window so that I can see the full effect had the job been completed.