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Advanced Visual Cognition

by bgaddis | Nov 14, 2013 | Architecture, Design, Increase Retail Traffic, Residential Design, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning

I guess I am too much of a cynic to think that this storefront design was anything other than a happy accident, nevertheless it demonstrates my principle of visual cognition, mistake or not.  The texture and pattern of the leafy backdrop causes the merchandise to...

Crossing Over the Line of Confusion

by bgaddis | Oct 10, 2013 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning

This is an instructive exercise on two levels.  First lets consider the impact of merchandise placement in the black and white photo.  It is quickly apparent that the main show, directly in the line of view as a customer enters or passes by the store, is an...

The suggestive power of real display merchandising.

by bgaddis | Sep 12, 2013 | Architecture, Design, Increase Retail Traffic, Residential Design, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning

<►>Heals, UK Spring 2012 Is it time for a return to old fashioned department store display merchandising?  The allure of Heal’s colorful spring program is undeniable, fresh, maybe a new view of bygone expos?  The color is expertly used to glue the...

Approaching After

by bgaddis | Aug 15, 2013 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning

  This is one of my projects in an almost finished condition.  The storefront display is not yet in and there is still a blade sign and interior work to complete.  In a few weeks you will find the completed project in the portfolio menu above. I have posted it...

Visual Synergy

by bgaddis | Jul 19, 2013 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning

Wow!  What a great example of what can be done with the most simple and inexpensive props.  This photo, from a post by a fellow blogger about how it is easier to sell the idea of color rather than the idea of painting a wall, does a whole lot more than that.  It does...
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