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Does downtown shopping have a future?

by bgaddis | Jun 6, 2012 | Architecture, Design, Residential Design, Retail Store Design, Retail Store Display, Retail Store Planning

Here is a reallly good article on the “Death and Life of Downtown Shopping Districts.”  It is worth a read for anyone interested in retail  store design.

Unbranding the Brand Part III.

by bgaddis | Jun 4, 2012 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning

Above is a local shop, what would be called a “Mom & Pop” shop.  The name of the shop is more about describing the product than creating a brand identity.  The sign, though in a prominient location, is not graphically pronounced because there is little...

Unbranding the Brand II.

by bgaddis | Jun 4, 2012 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning

Unbranding, it appears from my research, is a term used to describe a fix, meaning one or more of the following:             My idea of unbranding, in the context of this discussion, goes more to the question raised by John Freeman in the...

Unbranding the Brand, Part I.

by bgaddis | May 21, 2012 | Architecture, Design, Increase Retail Traffic, Retail Store Design, Retail Store Display, Retail Store Planning

At the AIA convention this week I attended an event entitled:  Bathesda Row a Retrospective Look at a Retail Icon.  For anyone not familiar with it, Bethesda Row it is a highly successful mixed use development project that took place over 17 or so years.  It is a...

Expert Decision Making

by bgaddis | May 4, 2012 | Architecture, Design, Increase Retail Traffic, Retail Store Design, Retail Store Display, Retail Store Planning

<►>Night Maximizing the visibility of an unshaded East facing exterior storefront for a business that has both day and night time traffic is an undeniable design challenge.  This one is successful because of some expert decision making.  Someone decided to...
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