by bgaddis | Feb 22, 2013 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
I have probably posted these notes about daytime storefronts in the wrong order. This post really should have been first because the images provide a visual definition of the main problem a designer faces when dealing with storefront display options at a time of day...
by bgaddis | Jan 2, 2013 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
Speaking of the perfect daytime storefront, this photo, actually taken with a smart phone by one of my clients, could not be more instructive. Daytime storefronts almost always have a double image and often a triple or more. Here there is a perfect picture of the...
by bgaddis | Dec 6, 2012 | Architecture, Design, Increase Retail Traffic, Retail Store Design, Retail Store Display, Retail Store Planning
<►>Daytime View of Storefront Don’t be fooled by the dirty outdated canopy, fluorescent lighting, bad or non existent signage, and muralstone finish. This is a very effective storefront and I bet the shop owner is not, even a little, interested in...
by bgaddis | Nov 7, 2012 | Architecture, Design, Increase Retail Traffic, Retail Store Design, Retail Store Display, Retail Store Planning
Close inspection will reveal that these two storefront views have something in common. By amplifying the peripheral they draw attention to the particular. The textured glass used in the top panes and transom of the quilt shop have the effect of sending the viewer in...
by bgaddis | Sep 19, 2012 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
Independent opticians and eyewear retailers often miss a marketing opportunity because they don’t know how to make a visual impact with their storefront. Glasses like jewelry and accessories fall into the small product category, i.e., anything smaller than a...
by bgaddis | Aug 30, 2012 | Architecture, Design, Increase Retail Traffic, Retail Store Design, Retail Store Display, Retail Store Planning
I have first hand experience shopping in districts like the one above. My reaction – temporary paralysis in the face of immense opportunity – is always the same. American City Planner, William Whyte famously observed that what attracts people most...
