by bgaddis | Aug 17, 2012 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
After you get over the initial shock and take a close look, you soon realize that this European location is not a lot different from a typical “Old Town” street scape. Three story facades with shops opening onto brick sidewalks form interesting...
by bgaddis | Aug 10, 2012 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
Whether you are a new business or retailer or just looking to give your place a face lift, this post will help you figure out how Zoning and Planning in the City of Alexandria calculates the area of a sign. Here is a link to the code, and here is a hard copy if you...
by bgaddis | Aug 3, 2012 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
I am posting the image above because I want to analyze its huge power of attraction and demonstrate how to apply the technique to a retail store concept design. It is important to understand that this is a 2 dimensional image made to look like 3. If you were to see...
by bgaddis | Jul 24, 2012 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
Last week was Northern Virgina “Retail Week.” I attended several presentations by Marc Wilson, retail expert and consultant to the Virginia Small Business Development Center. A page entitled, “Differentiate the Business” appeared in...
by bgaddis | Jul 2, 2012 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
This little article is a really good reference for any one diving into the pond of storefront signage. Follow the link to see complete definitions: Ped Shed » A Typology of Signage.
by bgaddis | Jun 26, 2012 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
It is safe to say that both of these stores are notorious, albeit for different reasons. I challenge anyone to find more opposite store types. One of them is compliant with the local sign code and one is not. Any experienced store planner will quickly point out...
