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Retail store design is a language everyone can read.

by bgaddis | Jul 1, 2016 | Architecture, Design, Retail Store Design

Semiotics Anyone who has ever seriously tried to design a logo for their business can tell you that it is not so easy, even for graphic designers who specialize in all things related to visual imaging.  Certainly, any serious investigation will lead one to the subject...

What do you mean by “Feasibility Assessment?”

by bgaddis | May 2, 2016 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning

Contemplation – Imagine you are a retailer contemplating this tenant space.  Clearly, you might be asking yourself;  “now what?”  Suppose a few of the questions below move from unconscious reflection to conscious contemplation without ensuing...

Ever think about working with an architect? Don’t know what they do?

by bgaddis | Mar 18, 2016 | Architecture

As an architect I find myself sometimes reluctant, especially in social situations, to tell people what I do.  Sounds crazy, considering it is an honorable profession requiring lots of education, training, testing, not to mention participation in many successful...

Retail Architect takes on karma.

by bgaddis | Mar 11, 2016 | Architecture, Design, Increase Retail Traffic, Retail Store Design, Retail Store Display, Retail Store Planning

Marcel’s Yoga Boutique, has turned out to be one of our most sophisticated designs. Recently completed, it was featured in the Old Town Crier, and we were also happy to answer some questions posed by Cindy Laidlaw, Principal of Laidlaw Group, the marketing...

Retail Architect: billboards used as a store design strategy

by bgaddis | Jun 6, 2015 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning

Recently I have looked at some design features that can make a store stand out, or differentiate, from its neighbors in the mall scape, leading to a design idea that I may, or may not, have mentioned previously;  namely mall storefronts are being treated like...

Retail Architect: pattern, color and scale that delivers a marketing message

by bgaddis | Apr 7, 2015 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning

I took this photo of a new Bath & Body Works store in a recently renovated local mall because the project is instructive on several levels.  First there is no doubt about who the retailer is.  The name is perfectly highlighted on the front of the main entry...
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