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Maximize Inherent Marketing Potential

by bgaddis | Sep 25, 2012 | Design, Increase Retail Traffic, Residential Design, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning

While on the subject of sunglasses, maybe a look at the ubiquitous revolving floor display’s is in order. Let’s face it. If you are a drug store, convenience store, variety store, gift and card shop, hardware store, news stand, travel shop, grocery or any...

Reaching the walk and drive by market.

by bgaddis | Sep 19, 2012 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning

Independent opticians and eyewear retailers often miss a marketing opportunity because they don’t know how to make a visual impact with their storefront.  Glasses like jewelry and accessories fall into the small product category, i.e., anything smaller than a...

Let the Chaos Happen?

by bgaddis | Aug 30, 2012 | Architecture, Design, Increase Retail Traffic, Retail Store Design, Retail Store Display, Retail Store Planning

  I have first hand experience shopping in districts like the one above.  My reaction – temporary paralysis in the face of immense opportunity – is always the same.  American City Planner, William Whyte famously observed that what attracts people most...

Think “LA Ink”

by bgaddis | Aug 17, 2012 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning

  After you get over the initial shock and take a close look, you soon realize that this European location is not a lot different from a typical “Old Town” street scape.  Three story facades with shops opening onto brick sidewalks form interesting...

The area of a sign in Alexandria, VA

by bgaddis | Aug 10, 2012 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning

Whether you are a new business or retailer or just looking to give your place a face lift, this post will help you figure out how Zoning and Planning in the City of Alexandria calculates the area of a sign.  Here is a link to the code, and here is a hard copy if you...

The Power of Visual Attraction

by bgaddis | Aug 3, 2012 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning

I am posting the image above because I want to analyze its huge power of attraction and demonstrate how to apply the technique to a retail store concept design.   It is important to understand that this is a 2 dimensional image made to look like 3.  If you were to see...
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