by bgaddis | Apr 7, 2015 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
I took this photo of a new Bath & Body Works store in a recently renovated local mall because the project is instructive on several levels. First there is no doubt about who the retailer is. The name is perfectly highlighted on the front of the main entry...
by bgaddis | Jan 15, 2015 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display
I started 2015 by attending and event about a subject near and dear to those of us intimately involved with the retail trade. Namely, “Marketing Trends for 2015,” a worthwhile presentation sponsored by the Alexandria Small Business Development Center, and...
by bgaddis | Dec 30, 2014 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
It is probably safe to say that many people know little, if anything, about what architects actually do. How, then, can one benefit from an architect’s, or other design professional’s, services when faced with planning a new store? We have found that the...
by bgaddis | Nov 22, 2014 | Architecture, Design, Increase Retail Traffic, Retail Store Design, Retail Store Display, Retail Store Planning
I was researching another project when I ran across these book stores. I was looking for examples of how different finish materials can change the perception of quality in a space, and as these views are void of brand signs, they allow for a fairly objective...
by bgaddis | Oct 18, 2014 | Architecture, Design, Increase Retail Traffic, Retail Store Design, Retail Store Display, Retail Store Planning
Slow Sales: Recently I have had the experience of interacting with several long time business owners with shops in high traffic, high profile, historic locations. These are highly desirable locations with low vacancy rates and instances of failure. Not only is...
by bgaddis | Sep 24, 2014 | Architecture, Design, Increase Retail Traffic, Residential Design, Retail Store Design, Retail Store Display, Retail Store Planning
If you are a sometimes visitor to this site you may have seen me ponder the impacts of “unbrand” in previous posts. With this recent article on “AdNews” I find myself again bestirred on the subject. The gist of the article is that...
