by bgaddis | May 8, 2014 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
I almost feel guilty posting this, but not enough. The most obvious lessons can be the most difficult to learn. This is a bridal shop. To me the merchandise is more than just dresses. Each one of these is a work of art appealing on too many levels to discuss in...
by bgaddis | Mar 13, 2014 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
I was asked by a potential client to look at this store, as she was in negotiations to take over the lease. The client was enamored of the ambiance created by the fixtures and furnishings. She brought a fist full of photos to our meeting, showing furniture and...
by bgaddis | Feb 19, 2014 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
As a retailer, the last thing one wants is for their merchandise to be associated with the terms like worthless, disposable, or tacky. Yet, if it looks like tchotchke because of the manner in which it is presented, that is exactly what is communicated. The primary...
by bgaddis | Jan 4, 2014 | Architecture, Design, Increase Retail Traffic, Residential Design, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
What does it say about a retailer when the most visible storefront window in the shopping center where they reside is a vacancy for rent by the landlord. I have blocked out the signs for these retailers and put them up in a gallery so as to show how the...
by bgaddis | Nov 14, 2013 | Architecture, Design, Increase Retail Traffic, Residential Design, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
I guess I am too much of a cynic to think that this storefront design was anything other than a happy accident, nevertheless it demonstrates my principle of visual cognition, mistake or not. The texture and pattern of the leafy backdrop causes the merchandise to...
by bgaddis | Oct 10, 2013 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
This is an instructive exercise on two levels. First lets consider the impact of merchandise placement in the black and white photo. It is quickly apparent that the main show, directly in the line of view as a customer enters or passes by the store, is an...
