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Double Vision

by bgaddis | Feb 22, 2013 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning

I have probably posted these notes about daytime storefronts in the wrong order.  This post  really should have been first because the images provide a visual definition of the main problem a designer faces when dealing with storefront display options at a time of day...

Bright is Basic

by bgaddis | Jan 2, 2013 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning

Speaking of the perfect daytime storefront, this photo, actually taken with a smart phone by one of my clients, could not be more instructive.  Daytime storefronts almost always have a double image and often a triple or more.  Here there is a perfect picture of the...

Maximize Inherent Marketing Potential

by bgaddis | Sep 25, 2012 | Design, Increase Retail Traffic, Residential Design, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning

While on the subject of sunglasses, maybe a look at the ubiquitous revolving floor display’s is in order. Let’s face it. If you are a drug store, convenience store, variety store, gift and card shop, hardware store, news stand, travel shop, grocery or any...

Reaching the walk and drive by market.

by bgaddis | Sep 19, 2012 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning

Independent opticians and eyewear retailers often miss a marketing opportunity because they don’t know how to make a visual impact with their storefront.  Glasses like jewelry and accessories fall into the small product category, i.e., anything smaller than a...

Think “LA Ink”

by bgaddis | Aug 17, 2012 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning

  After you get over the initial shock and take a close look, you soon realize that this European location is not a lot different from a typical “Old Town” street scape.  Three story facades with shops opening onto brick sidewalks form interesting...

The area of a sign in Alexandria, VA

by bgaddis | Aug 10, 2012 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning

Whether you are a new business or retailer or just looking to give your place a face lift, this post will help you figure out how Zoning and Planning in the City of Alexandria calculates the area of a sign.  Here is a link to the code, and here is a hard copy if you...
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