by bgaddis | Aug 3, 2012 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
I am posting the image above because I want to analyze its huge power of attraction and demonstrate how to apply the technique to a retail store concept design. It is important to understand that this is a 2 dimensional image made to look like 3. If you were to see...
by bgaddis | Jul 24, 2012 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
Last week was Northern Virgina “Retail Week.” I attended several presentations by Marc Wilson, retail expert and consultant to the Virginia Small Business Development Center. A page entitled, “Differentiate the Business” appeared in...
by bgaddis | Jul 2, 2012 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
This little article is a really good reference for any one diving into the pond of storefront signage. Follow the link to see complete definitions: Ped Shed » A Typology of Signage.
by bgaddis | Jun 26, 2012 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
It is safe to say that both of these stores are notorious, albeit for different reasons. I challenge anyone to find more opposite store types. One of them is compliant with the local sign code and one is not. Any experienced store planner will quickly point out...
by bgaddis | Jun 9, 2012 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
Is it possible to make a newly built “un-mall” look more authentic? Would it imporve the retail traffic if the landlord were to infill with “mom & pop” tenants, including their home made store designs? A good question? I don’t...
by bgaddis | Jun 4, 2012 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
Above is a local shop, what would be called a “Mom & Pop” shop. The name of the shop is more about describing the product than creating a brand identity. The sign, though in a prominient location, is not graphically pronounced because there is little...
