ARCHITECTURE TO
CHAMPION A BUSINESS
ARTICULATE AN INTERIOR
REDEFINE RETAIL
SHOWCASE A PRODUCT
CELEBRATE AN EXPERIENCE
CREATE A DESTINATION
CUSTOMIZE FIXTURES
PHILOSOPHY
We take an entrepreneurial view of design. We love the idea of long term relationships and always think in terms of partnership. We understand that our client’s success is our success.
WHAT WE DO
Gaddis Architects launches a client’s vision and advances the success of their business by assimilating design, function, time, and cost into a winning project.
WHY CHOOSE US
We are design advocates for our client’s best interests, mentoring them through what can be a daunting process, often happening in an area outside of their normal business practice
Tell us about your next project.
FOR VERY REAL BENEFITS: FOLLOW THE INSIGHTS BELOW
The Landlord Got it Right
What does it say about a retailer when the most visible storefront window in the shopping center where they reside is a vacancy for rent by the landlord. I have blocked out the signs for these retailers and put them up in a gallery so as to show how the...
Visual Holiday Cheers!
It is probably obvious to anyone following this website that I am after a formula for the perfect daytime storefront. The challenge is how to make the window display standout against all the visual noise in the environment. Whenever, in my travels, I see a...
Advanced Visual Cognition
I guess I am too much of a cynic to think that this storefront design was anything other than a happy accident, nevertheless it demonstrates my principle of visual cognition, mistake or not. The texture and pattern of the leafy backdrop causes the merchandise to...
Crossing Over the Line of Confusion
This is an instructive exercise on two levels. First lets consider the impact of merchandise placement in the black and white photo. It is quickly apparent that the main show, directly in the line of view as a customer enters or passes by the store, is an...
The suggestive power of real display merchandising.
Is it time for a return to old fashioned department store display merchandising? The allure of Heal's colorful spring program is undeniable, fresh, maybe a new view of bygone expos? The color is expertly used to glue the entire...
Approaching After
This is one of my projects in an almost finished condition. The storefront display is not yet in and there is still a blade sign and interior work to complete. In a few weeks you will find the completed project in the portfolio menu above. I have posted it...