by bgaddis | Sep 28, 2012
Graphics have been a standard marketing tool since at least the invention of the printing press and possibly before. They are required on some level for virtually every retail establishment. From the pervasive plastic shopping bags, to merchandise tags, to beautiful...
by bgaddis | Sep 25, 2012
While on the subject of sunglasses, maybe a look at the ubiquitous revolving floor display’s is in order. Let’s face it. If you are a drug store, convenience store, variety store, gift and card shop, hardware store, news stand, travel shop, grocery or any...
by bgaddis | Sep 19, 2012
Independent opticians and eyewear retailers often miss a marketing opportunity because they don’t know how to make a visual impact with their storefront. Glasses like jewelry and accessories fall into the small product category, i.e., anything smaller than a...
by bgaddis | Aug 30, 2012
I have first hand experience shopping in districts like the one above. My reaction – temporary paralysis in the face of immense opportunity – is always the same. American City Planner, William Whyte famously observed that what attracts people most...
by bgaddis | Aug 17, 2012
After you get over the initial shock and take a close look, you soon realize that these European locations are not a lot different from a typical “Old Town” street-scape. Three story facades with shops opening onto sidewalks form interesting urban...
