by bgaddis | Sep 28, 2012
Graphics have been a standard marketing tool since at least the invention of the printing press and possibly before. They are required on some level for virtually every retail establishment. From the pervasive plastic shopping bags, to merchandise tags, to beautiful...
by bgaddis | Sep 19, 2012
Independent opticians and eyewear retailers often miss a marketing opportunity because they don’t know how to make a visual impact with their storefront. Glasses like jewelry and accessories fall into the small product category, i.e., anything smaller than a...
by bgaddis | Aug 30, 2012
I have first hand experience shopping in districts like the one above. My reaction – temporary paralysis in the face of immense opportunity – is always the same. American City Planner, William Whyte famously observed that what attracts people most...
by bgaddis | Aug 17, 2012
After you get over the initial shock and take a close look, you soon realize that these European locations are not a lot different from a typical “Old Town” street-scape. Three story facades with shops opening onto sidewalks form interesting urban...
by bgaddis | Aug 10, 2012
Whether you are a new business or retailer or just looking to give your place a face lift, this post will help you figure out how Zoning and Planning in the City of Alexandria calculates the area of a sign. Here is a link to the code. Also this is not the same as...
