Visual opportunity created, then missed.

by | Apr 11, 2013

  These storefront designs fight the exterior “visual noise,” which would actually be a lot worse had these photos been taken at noon instead of early evening, by framing their storefronts with bright non-reflective graphics in patterns compatible...

Double Vision

by | Feb 22, 2013

I have probably posted these notes about daytime storefronts in the wrong order.  This post  really should have been first because the images provide a visual definition of the main problem a designer faces when dealing with storefront display options at a time of day...

Bright is Basic

by | Jan 2, 2013

Speaking of the perfect daytime storefront, this photo, actually taken with a smart phone by one of my clients, could not be more instructive.  Daytime storefronts almost always have a double image and often a triple or more.  Here there is a perfect picture of the...

Visual Cognition

by | Nov 7, 2012

Close inspection will reveal that these two storefront views have something in common. By amplifying the peripheral they draw attention to the particular. The textured glass used in the top panes and transom of the quilt shop have the effect of sending the viewer in...

Jumping into the Complete Marketing Message.

by | Sep 28, 2012

Graphics have been a standard marketing tool since at least the invention of the printing press and possibly before.  They are required on some level for virtually every retail establishment.  From the pervasive plastic shopping bags, to merchandise tags, to beautiful...