Increase Retail Traffic Archives - Page 9 of 13

Can more $ be charged for the merchandise because the ceiling looks expensive? Maybe!

by bgaddis | Mar 25, 2013

If you have the budget a curved ceiling can add sophistication, and polish to a rectangular retail department or room. When used in a small space, perhaps 1000 square feet, the ceiling can be held back from the wall allowing for a cove and creating all manner of...

Double Vision

by bgaddis | Feb 22, 2013

I have probably posted these notes about daytime storefronts in the wrong order. This post really should have been first because the images provide a visual definition of the main problem a designer faces when dealing with storefront display options at a time of day...

Bright is Basic

by bgaddis | Jan 2, 2013

Speaking of the perfect daytime storefront, this photo, actually taken with a smart phone by one of my clients, could not be more instructive. Daytime storefronts almost always have a double image and often a triple or more. Here there is a perfect picture of the...

More Right than Wrong

by bgaddis | Dec 6, 2012

<►>Daytime View of Storefront Don’t be fooled by the dirty outdated canopy, fluorescent lighting, bad or non existent signage, and muralstone finish. This is a very effective storefront and I bet the shop owner is not, even a little, interested in...

Visual Cognition

by bgaddis | Nov 7, 2012

Close inspection will reveal that these two storefront views have something in common. By amplifying the peripheral they draw attention to the particular. The textured glass used in the top panes and transom of the quilt shop have the effect of sending the viewer in...

Reviewing Available Light Sources

by bgaddis | Oct 12, 2012

No store is complete without carefully thought out lighting that does the job. With this in mind, it might be a good idea to review the properties of currently available light sources. There is a comprehensive summary in this chart, compliments of Pegasus...