Wig Shop Wig Shop Wig Shop wig shop
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Daytime View of Storefront

Don’t be fooled by the dirty outdated canopy, fluorescent lighting, bad or non existent signage, and muralstone finish.  This is a very effective storefront and I bet the shop owner is not, even a little,  interested  in an update.  I was across and down the street trying to get a good night time view of the place, when a middle aged guy passed.  Realizing what I was doing he began to tease and pretend to wear  a wig.  It was a telling test of the shop window.  Even from some 75  feet away a slightly tipsy guy could easily see that the shop was selling wigs.

What makes this work?

  • The window is full, from top to bottom, with product.
  • The size and shape of the product is literally human in scale and therefore recognizable.
  • Repetition reinforces the single product presentation.
  • The angled plan of the window increases the width of the storefront (by the difference between the height plus the width minus the hypotenuse of the triangle), a really efficient way to increase visibility.
  • The angle also presents a straight on elevation of product to both pedestrian and auto traffic.
  • There is light directly on the merchandise.
  • The overall presentation is so strong that on a secondary level it begins to suggest a brand, i.e. “that place  with all the wigs.”
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