by bgaddis | Sep 19, 2012
Independent opticians and eyewear retailers often miss a marketing opportunity because they don’t know how to make a visual impact with their storefront. Glasses like jewelry and accessories fall into the small product category, i.e., anything smaller than a...
by bgaddis | Aug 30, 2012
I have first hand experience shopping in districts like the one above. My reaction – temporary paralysis in the face of immense opportunity – is always the same. American City Planner, William Whyte famously observed that what attracts people most...
by bgaddis | Aug 17, 2012
After you get over the initial shock and take a close look, you soon realize that these European locations are not a lot different from a typical “Old Town” street-scape. Three story facades with shops opening onto sidewalks form interesting urban...
by bgaddis | Aug 10, 2012
Whether you are a new business or retailer or just looking to give your place a face lift, this post will help you figure out how Zoning and Planning in the City of Alexandria calculates the area of a sign. Here is a link to the code. Also this is not the same as...
by bgaddis | Jul 24, 2012
Last week was Northern Virgina “Retail Week.” I attended several presentations by Marc Wilson, retail expert and consultant to the Virginia Small Business Development Center. A page entitled, “Differentiate the Business” appeared in...
