We don't sell anything unless people talk to people.

Carpet from the Patcraft line.

I am posting the image above because I want to analyze its huge power of attraction and demonstrate how to apply the technique to a retail store concept design.   It is important to understand that this is a 2 dimensional image made to look like 3.  If you were to see the floor as it appears to a person standing in the photo it would consist of parallel rather that converging lines.  In order to get the same affect in a real built environment it would be necessary to design the pattern so that it actually converges toward a single point  somewhere on an imaginary horizon, as per a one point perspective, which is exactly what is happening in the sketch below, albeit on the ceiling instead of the floor.   This trick works really well for specialty shops in mall environments or for departments in larger format stores that have a stage like setting.

Please excuse my bad sketch, it’s a donut shop.

 

 

 

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