Reaching the walk and drive by market.

Independent opticians and eyewear retailers often miss a marketing opportunity because they don’t know how to make a visual impact with their storefront.  Glasses like jewelry and accessories fall into the small product category, i.e., anything smaller than a...

Think “LA Ink”

After you get over the initial shock and take a close look, you soon realize that these European locations are not a lot different from a typical “Old Town” street-scape.  Three story facades with shops opening onto sidewalks form interesting urban...

21 Common Storefront Sign Types

This little article is a really good reference for any one diving into the pond of storefront signage.  Follow the link to see complete definitions:  Ped Shed » A Typology of Signage.

Does downtown shopping have a future?

Here is a reallly good article on the “Death and Life of Downtown Shopping Districts.”  It is worth a read for anyone interested in retail  store design.