New Old Town

by | Jun 9, 2012

Is it possible to make a newly built “un-mall” look more authentic?  Would it imporve the retail traffic if the landlord  were to infill with “mom & pop” tenants, including their home made store designs?  A good question?  I don’t...

Expert Decision Making

by | May 4, 2012

<►>Night Maximizing the visibility of an unshaded East facing exterior storefront for a business that has both day and night time traffic is an undeniable design challenge.  This one is successful because of some expert decision making.  Someone decided to...

From Static Design to Dynamic Update

by | Apr 16, 2012

Theatrics in display merchandising can be very effective if applied in moderation and arranged for maximum impact.   So what has gone so wrong? Red and black plays to the idea of drama, but here it is overwhelming.  Students often fall into the trap of designing...