Reaching the walk and drive by market.

by | Sep 19, 2012

Independent opticians and eyewear retailers often miss a marketing opportunity because they don’t know how to make a visual impact with their storefront.  Glasses like jewelry and accessories fall into the small product category, i.e., anything smaller than a...

The Power of Visual Attraction

by | Aug 3, 2012

I am posting the image above because I want to analyze its huge power of attraction and demonstrate how to apply the technique to a retail store concept design.   It is important to understand that this is a 2 dimensional image made to look like 3.  If you were to see...

No question of differentiation here.

by | Jul 24, 2012

  Last week was Northern Virgina “Retail Week.”  I attended several presentations by Marc Wilson, retail expert and consultant to the  Virginia Small Business Development Center.  A page entitled, “Differentiate the Business” appeared in...