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From Static Design to Dynamic Update

by bgaddis | Apr 16, 2012 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning

Theatrics in display merchandising can be very effective if applied in moderation and arranged for maximum impact.   So what has gone so wrong? Red and black plays to the idea of drama, but here it is overwhelming.  Students often fall into the trap of designing...

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