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Retail Design 2019 – Authentic instead of Augmented

by bgaddis | Mar 4, 2019 | Architecture, Design, Increase Retail Traffic, Retail Store Design, Retail Store Display, Retail Store Planning

I recently read a blog post entitled “3 Retail Design Trends To Transform 2019.”  I thought the article offered a telling view of how retailers are thinking about marketing, and related store planning activities for the new year and beyond.  To summarize,...

Store Fixture Design: Adding Technology Improves on an Already Good Thing

by bgaddis | Mar 26, 2018 | Architecture, Design, Increase Retail Traffic, Retail Store Design, Retail Store Display, Retail Store Planning

A Concrete Problem – There is a surprise offspring of the new “borderless” retail paradigm that seems almost liberating because, finally, something can be defined in terms of a concrete problem.  One having to do with store fixtures. Is the Store...

What do you mean by “Feasibility Assessment?”

by bgaddis | May 2, 2016 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning

Contemplation – Imagine you are a retailer contemplating this tenant space.  Clearly, you might be asking yourself;  “now what?”  Suppose a few of the questions below move from unconscious reflection to conscious contemplation without ensuing...

Retail Architect: pattern, color and scale that delivers a marketing message

by bgaddis | Apr 7, 2015 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning

I took this photo of a new Bath & Body Works store in a recently renovated local mall because the project is instructive on several levels.  First there is no doubt about who the retailer is.  The name is perfectly highlighted on the front of the main entry...

What do retail architects really do?

by bgaddis | Dec 30, 2014 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning

It is probably safe to say that many people know little, if anything, about what architects actually do. How, then, can one benefit from an architect’s, or other design professional’s, services when faced with planning a new store? We have found that the...
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