Storefront donatated as gallery space?

by | May 12, 2013

I am always surprised when companies with large store planning and marketing resources, not to mention budgets, create and then miss visual display opportunities.  It is hardly necessary to comment on the problem here.  Any student of this blog can see that the white...

Visual opportunity created, then missed.

by | Apr 11, 2013

  These storefront designs fight the exterior “visual noise,” which would actually be a lot worse had these photos been taken at noon instead of early evening, by framing their storefronts with bright non-reflective graphics in patterns compatible...

Bright is Basic

by | Jan 2, 2013

Speaking of the perfect daytime storefront, this photo, actually taken with a smart phone by one of my clients, could not be more instructive.  Daytime storefronts almost always have a double image and often a triple or more.  Here there is a perfect picture of the...