More Right than Wrong

by | Dec 6, 2012

<►>Daytime View of Storefront Don’t be fooled by the dirty outdated canopy, fluorescent lighting, bad or non existent signage, and muralstone finish.  This is a very effective storefront and I bet the shop owner is not, even a little,  interested  in...

Visual Cognition

by | Nov 7, 2012

Close inspection will reveal that these two storefront views have something in common. By amplifying the peripheral they draw attention to the particular. The textured glass used in the top panes and transom of the quilt shop have the effect of sending the viewer in...

Reviewing Available Light Sources

by | Oct 12, 2012

  No store is complete without carefully thought out lighting that does the job.  With this in mind, it might be a good idea to review the properties of currently available light sources.  There is a comprehensive summary in this chart, compliments of  Pegasus...

Jumping into the Complete Marketing Message.

by | Sep 28, 2012

Graphics have been a standard marketing tool since at least the invention of the printing press and possibly before.  They are required on some level for virtually every retail establishment.  From the pervasive plastic shopping bags, to merchandise tags, to beautiful...

Reaching the walk and drive by market.

by | Sep 19, 2012

Independent opticians and eyewear retailers often miss a marketing opportunity because they don’t know how to make a visual impact with their storefront.  Glasses like jewelry and accessories fall into the small product category, i.e., anything smaller than a...