Reviewing Available Light Sources

by | Oct 12, 2012

  No store is complete without carefully thought out lighting that does the job.  With this in mind, it might be a good idea to review the properties of currently available light sources.  There is a comprehensive summary in this chart, compliments of  Pegasus...

Jumping into the Complete Marketing Message.

by | Sep 28, 2012

Graphics have been a standard marketing tool since at least the invention of the printing press and possibly before.  They are required on some level for virtually every retail establishment.  From the pervasive plastic shopping bags, to merchandise tags, to beautiful...

Maximize Inherent Marketing Potential

by | Sep 25, 2012

While on the subject of sunglasses, maybe a look at the ubiquitous revolving floor display’s is in order. Let’s face it. If you are a drug store, convenience store, variety store, gift and card shop, hardware store, news stand, travel shop, grocery or any...

Reaching the walk and drive by market.

by | Sep 19, 2012

Independent opticians and eyewear retailers often miss a marketing opportunity because they don’t know how to make a visual impact with their storefront.  Glasses like jewelry and accessories fall into the small product category, i.e., anything smaller than a...

The Power of Visual Attraction

by | Aug 3, 2012

I am posting the image above because I want to analyze its huge power of attraction and demonstrate how to apply the technique to a retail store concept design.   It is important to understand that this is a 2 dimensional image made to look like 3.  If you were to see...