Simply Successful

I deliberately left the storefront sign out of this photo in an effort to help the viewer maintain objectivity.  Can you determine what product is sold here?  High contrast graphics are artfully installed first on the storefront glass and then repeated on the white...

Storefront donatated as gallery space?

I am always surprised when companies with large store planning and marketing resources, not to mention budgets, create and then miss visual display opportunities.  It is hardly necessary to comment on the problem here.  Any student of this blog can see that the white...

Visual opportunity created, then missed.

  These storefront designs fight the exterior “visual noise,” which would actually be a lot worse had these photos been taken at noon instead of early evening, by framing their storefronts with bright non-reflective graphics in patterns compatible...

Double Vision

I have probably posted these notes about daytime storefronts in the wrong order.  This post  really should have been first because the images provide a visual definition of the main problem a designer faces when dealing with storefront display options at a time of day...