The Power of Visual Attraction

by | Aug 3, 2012

I am posting the image above because I want to analyze its huge power of attraction and demonstrate how to apply the technique to a retail store concept design.   It is important to understand that this is a 2 dimensional image made to look like 3.  If you were to see...

No question of differentiation here.

by | Jul 24, 2012

  Last week was Northern Virgina “Retail Week.”  I attended several presentations by Marc Wilson, retail expert and consultant to the  Virginia Small Business Development Center.  A page entitled, “Differentiate the Business” appeared in...

21 Common Storefront Sign Types

by | Jul 2, 2012

This little article is a really good reference for any one diving into the pond of storefront signage.  Follow the link to see complete definitions:  Ped Shed » A Typology of Signage.

Signs of Notoriety

by | Jun 26, 2012

It is safe to say that both of these stores are notorious, albeit for different reasons.  I challenge anyone to find more opposite store types.  One of them is compliant with the local sign code and one is not.  Any experienced store planner will quickly point out...

New Old Town

by | Jun 9, 2012

Is it possible to make a newly built “un-mall” look more authentic?  Would it imporve the retail traffic if the landlord  were to infill with “mom & pop” tenants, including their home made store designs?  A good question?  I don’t...