The area of a sign in Alexandria, VA

by | Aug 10, 2012

Whether you are a new business or retailer or just looking to give your place a face lift, this post will help you figure out how Zoning and Planning in the City of Alexandria calculates the area of a sign.  Here is a link to the code.  Also this is not the same as...

The Power of Visual Attraction

by | Aug 3, 2012

I am posting the image above because I want to analyze its huge power of attraction and demonstrate how to apply the technique to a retail store concept design.   It is important to understand that this is a 2 dimensional image made to look like 3.  If you were to see...

No question of differentiation here.

by | Jul 24, 2012

  Last week was Northern Virgina “Retail Week.”  I attended several presentations by Marc Wilson, retail expert and consultant to the  Virginia Small Business Development Center.  A page entitled, “Differentiate the Business” appeared in...

21 Common Storefront Sign Types

by | Jul 2, 2012

This little article is a really good reference for any one diving into the pond of storefront signage.  Follow the link to see complete definitions:  Ped Shed » A Typology of Signage.

Signs of Notoriety

by | Jun 26, 2012

It is safe to say that both of these stores are notorious, albeit for different reasons.  I challenge anyone to find more opposite store types.  One of them is compliant with the local sign code and one is not.  Any experienced store planner will quickly point out...