Store Design: Exploring the “Unbrand”

by | Sep 24, 2014

If you are a sometimes visitor to this site you may have seen me ponder the impacts of “unbrand” in previous posts.  With this recent article on “AdNews” I find myself again bestirred on the subject.  The gist of the article is that...

Store Design: a small product display idea

by | Aug 9, 2014

This photo was taken in Brazil, which is all I know, except that we appear to be looking at the interior of a local museum or some type of tourist information center. Current function aside, the space has a lot to say about an effective way of directing the viewers...

Storefront Design: setting up a shopping experience

by | Jul 28, 2014

It is such fun to watch excellence in action, no matter where it happens to be found.  Even better if it happens to show up in ones particular area of interest.  By changing it often, Dash’s treats this storefront design like a blog, allowing it to attract the...

Increase Sales with Lighting

by | Jun 19, 2014

I am posting this diagram as a way of continuing the previous discussion on retail lighting.  Many retailers don’t consider the possibility of internally illuminated store millwork and fixtures, thinking only in terms of cost and perhaps confused about how and...

Set up for a risky comparison.

by | May 8, 2014

 I almost feel guilty posting this, but not enough.  The most obvious lessons can be the most difficult to learn.  This is a bridal shop.  To me the merchandise is more than just dresses.  Each one of these is a work of art appealing on too many levels to discuss in...