Storefront donatated as gallery space?

I am always surprised when companies with large store planning and marketing resources, not to mention budgets, create and then miss visual display opportunities.  It is hardly necessary to comment on the problem here.  Any student of this blog can see that the white...

Visual opportunity created, then missed.

  These storefront designs fight the exterior “visual noise,” which would actually be a lot worse had these photos been taken at noon instead of early evening, by framing their storefronts with bright non-reflective graphics in patterns compatible...

Double Vision

I have probably posted these notes about daytime storefronts in the wrong order.  This post  really should have been first because the images provide a visual definition of the main problem a designer faces when dealing with storefront display options at a time of day...

Bright is Basic

Speaking of the perfect daytime storefront, this photo, actually taken with a smart phone by one of my clients, could not be more instructive.  Daytime storefronts almost always have a double image and often a triple or more.  Here there is a perfect picture of the...

More Right than Wrong

<►>Daytime View of Storefront Don’t be fooled by the dirty outdated canopy, fluorescent lighting, bad or non existent signage, and muralstone finish.  This is a very effective storefront and I bet the shop owner is not, even a little,  interested  in...