Voted One of Americas Finest Optical Retailers

            WE ARE VERY PROUD to announce that eye2eye Optometry Corner, a project that we completed in late 2015, and located in Hilltop Village Center here in Alexandria, has won Honorable Mention in the 2016 America’s Finest...

Designing for Various Retail Environments

Recently Carrie Rossenfeld wrote and article for the Globest.com dealing with current changes in the retail environment that are affecting how architects and designers approach a project.  The title, is The Changing Art of Designing Urban Retail Projects, is...

What do you mean by “Feasibility Assessment?”

Contemplation – Imagine you are a retailer contemplating this tenant space.  Clearly, you might be asking yourself;  “now what?”  Suppose a few of the questions below move from unconscious reflection to conscious contemplation without ensuing...

Retail Architect takes on karma.

Marcel’s Yoga Boutique, has turned out to be one of our most sophisticated designs. Recently completed, it was featured in the Old Town Crier, and we were also happy to answer some questions posed by Cindy Laidlaw, Principal of Laidlaw Group, the marketing...

Retail Architect: billboards used as a store design strategy

Recently I have looked at some design features that can make a store stand out, or differentiate, from its neighbors in the mall scape, leading to a design idea that I may, or may not, have mentioned previously;  namely mall storefronts are being treated like...