Visual Cognition

by | Nov 7, 2012

Close inspection will reveal that these two storefront views have something in common. By amplifying the peripheral they draw attention to the particular. The textured glass used in the top panes and transom of the quilt shop have the effect of sending the viewer in...

Jumping into the Complete Marketing Message.

by | Sep 28, 2012

Graphics have been a standard marketing tool since at least the invention of the printing press and possibly before.  They are required on some level for virtually every retail establishment.  From the pervasive plastic shopping bags, to merchandise tags, to beautiful...

Think “LA Ink”

by | Aug 17, 2012

After you get over the initial shock and take a close look, you soon realize that these European locations are not a lot different from a typical “Old Town” street-scape.  Three story facades with shops opening onto sidewalks form interesting urban...

The Power of Visual Attraction

by | Aug 3, 2012

I am posting the image above because I want to analyze its huge power of attraction and demonstrate how to apply the technique to a retail store concept design.   It is important to understand that this is a 2 dimensional image made to look like 3.  If you were to see...

21 Common Storefront Sign Types

by | Jul 2, 2012

This little article is a really good reference for any one diving into the pond of storefront signage.  Follow the link to see complete definitions:  Ped Shed » A Typology of Signage.