Think “LA Ink”

by | Aug 17, 2012

After you get over the initial shock and take a close look, you soon realize that these European locations are not a lot different from a typical “Old Town” street-scape.  Three story facades with shops opening onto sidewalks form interesting urban...

21 Common Storefront Sign Types

by | Jul 2, 2012

This little article is a really good reference for any one diving into the pond of storefront signage.  Follow the link to see complete definitions:  Ped Shed » A Typology of Signage.

New Old Town

by | Jun 9, 2012

Is it possible to make a newly built “un-mall” look more authentic?  Would it imporve the retail traffic if the landlord  were to infill with “mom & pop” tenants, including their home made store designs?  A good question?  I don’t...

Unbranding the Brand II: The Strategy of No Brand

by | Jun 4, 2012

      This Effort by Starbucks describes a store design problem that is related too, but not exactly the same as “unbranding.” It is telling us that the market is saturated and cannot support the same shop over and over again. My idea of...