by bgaddis | Aug 17, 2012 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
After you get over the initial shock and take a close look, you soon realize that this European location is not a lot different from a typical “Old Town” street scape. Three story facades with shops opening onto brick sidewalks form interesting...
by bgaddis | Jul 2, 2012 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
This little article is a really good reference for any one diving into the pond of storefront signage. Follow the link to see complete definitions: Ped Shed » A Typology of Signage.
by bgaddis | Jun 9, 2012 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
Is it possible to make a newly built “un-mall” look more authentic? Would it imporve the retail traffic if the landlord were to infill with “mom & pop” tenants, including their home made store designs? A good question? I don’t...
by bgaddis | Jun 4, 2012 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
Above is a local shop, what would be called a “Mom & Pop” shop. The name of the shop is more about describing the product than creating a brand identity. The sign, though in a prominient location, is not graphically pronounced because there is little...
by bgaddis | Jun 4, 2012 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
Unbranding, it appears from my research, is a term used to describe a fix, meaning one or more of the following: My idea of unbranding, in the context of this discussion, goes more to the question raised by John Freeman in the...