Double Vision

by | Feb 22, 2013

I have probably posted these notes about daytime storefronts in the wrong order.  This post  really should have been first because the images provide a visual definition of the main problem a designer faces when dealing with storefront display options at a time of day...

The Power of Visual Attraction

by | Aug 3, 2012

I am posting the image above because I want to analyze its huge power of attraction and demonstrate how to apply the technique to a retail store concept design.   It is important to understand that this is a 2 dimensional image made to look like 3.  If you were to see...

No question of differentiation here.

by | Jul 24, 2012

  Last week was Northern Virgina “Retail Week.”  I attended several presentations by Marc Wilson, retail expert and consultant to the  Virginia Small Business Development Center.  A page entitled, “Differentiate the Business” appeared in...

Unbranding the Brand, Part I: Finding Main Street Retail

by | May 21, 2012

At the AIA convention this week I attended an event entitled:  Bathesda Row a Retrospective Look at a Retail Icon.  For anyone not familiar with it, Bethesda Row it is a highly successful mixed use development project that took place over 17 or so years.  It is a...