Crossing Over the Line of Confusion

This is an instructive exercise on two levels.  First lets consider the impact of merchandise placement in the black and white photo.  It is quickly apparent that the main show, directly in the line of view as a customer enters or passes by the store, is an...

Visual Synergy

Wow!  What a great example of what can be done with the most simple and inexpensive props.  This photo, from a post by a fellow blogger about how it is easier to sell the idea of color rather than the idea of painting a wall, does a whole lot more than that.  It does...

Double Vision

I have probably posted these notes about daytime storefronts in the wrong order.  This post  really should have been first because the images provide a visual definition of the main problem a designer faces when dealing with storefront display options at a time of day...

Maximize Inherent Marketing Potential

While on the subject of sunglasses, maybe a look at the ubiquitous revolving floor display’s is in order. Let’s face it. If you are a drug store, convenience store, variety store, gift and card shop, hardware store, news stand, travel shop, grocery or any...