The Landlord Got it Right

by | Jan 4, 2014

      What does it say about a retailer when the most visible storefront window in the shopping center where they reside is a vacancy for rent by the landlord. I have blocked out the signs for these retailers and put them up in a gallery so as to show how the...

Visual Holiday Cheers!

by | Dec 27, 2013

It is probably obvious to anyone following this website that I am after a formula for the perfect daytime storefront.  The challenge is how to make the window display standout against all the visual noise in the environment.  Whenever, in my travels,  I see a...

Approaching After

by | Aug 15, 2013

  This is one of my projects in an almost finished condition.  The storefront display is not yet in and there is still a blade sign and interior work to complete.  In a few weeks you will find the completed project in the portfolio menu above. I have posted it...

Jumping into the Complete Marketing Message.

by | Sep 28, 2012

Graphics have been a standard marketing tool since at least the invention of the printing press and possibly before.  They are required on some level for virtually every retail establishment.  From the pervasive plastic shopping bags, to merchandise tags, to beautiful...

Think “LA Ink”

by | Aug 17, 2012

After you get over the initial shock and take a close look, you soon realize that these European locations are not a lot different from a typical “Old Town” street-scape.  Three story facades with shops opening onto sidewalks form interesting urban...