The Landlord Got it Right

by | Jan 4, 2014

      What does it say about a retailer when the most visible storefront window in the shopping center where they reside is a vacancy for rent by the landlord. I have blocked out the signs for these retailers and put them up in a gallery so as to show how the...

Visual Holiday Cheers!

by | Dec 27, 2013

It is probably obvious to anyone following this website that I am after a formula for the perfect daytime storefront.  The challenge is how to make the window display standout against all the visual noise in the environment.  Whenever, in my travels,  I see a...

Approaching After

by | Aug 15, 2013

  This is one of my projects in an almost finished condition.  The storefront display is not yet in and there is still a blade sign and interior work to complete.  In a few weeks you will find the completed project in the portfolio menu above. I have posted it...

Visual Cognition

by | Nov 7, 2012

Close inspection will reveal that these two storefront views have something in common. By amplifying the peripheral they draw attention to the particular. The textured glass used in the top panes and transom of the quilt shop have the effect of sending the viewer in...

Let the Chaos Happen?

by | Aug 30, 2012

  I have first hand experience shopping in districts like the one above.  My reaction – temporary paralysis in the face of immense opportunity – is always the same.  American City Planner, William Whyte famously observed that what attracts people most...