Advanced Visual Cognition

I guess I am too much of a cynic to think that this storefront design was anything other than a happy accident, nevertheless it demonstrates my principle of visual cognition, mistake or not.  The texture and pattern of the leafy backdrop causes the merchandise to...

Crossing Over the Line of Confusion

This is an instructive exercise on two levels.  First lets consider the impact of merchandise placement in the black and white photo.  It is quickly apparent that the main show, directly in the line of view as a customer enters or passes by the store, is an...