I guess I am too much of a cynic to think that this storefront design was anything other than a happy accident, nevertheless it demonstrates my principle of visual cognition, mistake or not. The texture and pattern of the leafy backdrop causes the merchandise to blend to the extent that the window shopper must struggle to see what product is presented. Then, immediately, the counterpoint of the austere and sparsely merchandised shop provides visual relief. I can almost hear the shopper sigh with an, “oh I see. They have bright hand bags.”
Advanced Visual Cognition
by bgaddis | Nov 14, 2013 | Architecture, Design, Increase Retail Traffic, Residential Design, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning | 0 comments