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Advanced Visual Cognition

by bgaddis | Nov 14, 2013 | Architecture, Design, Increase Retail Traffic, Residential Design, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning

I guess I am too much of a cynic to think that this storefront design was anything other than a happy accident, nevertheless it demonstrates my principle of visual cognition, mistake or not.  The texture and pattern of the leafy backdrop causes the merchandise to...

Crossing Over the Line of Confusion

by bgaddis | Oct 10, 2013 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning

This is an instructive exercise on two levels.  First lets consider the impact of merchandise placement in the black and white photo.  It is quickly apparent that the main show, directly in the line of view as a customer enters or passes by the store, is an...

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