by bgaddis | Mar 11, 2016 | Design, Increase Retail Traffic, Retail Store Design, Retail Store Display, Retail Store Planning
Unbrand Way back in 2012, John Freeman, a developer known for Bethesda Row, caught my attention when he said, in reference to main street retail, “I hate brands.” Since then, I have been considering the notion in relation to retail store design. I actually...
by bgaddis | Jun 6, 2015 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
Recently I have looked at some design features that can make a store stand out, or differentiate, from its neighbors in the mall scape, leading to a design idea that I may, or may not, have mentioned previously; namely mall storefronts are being treated like...
by bgaddis | Apr 7, 2015 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
I took this photo of a new Bath & Body Works store in a recently renovated local mall because the project is instructive on several levels. First there is no doubt about who the retailer is. The name is perfectly highlighted on the front of the main entry...
by bgaddis | Jan 15, 2015 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display
I started 2015 by attending and event about a subject near and dear to those of us intimately involved with the retail trade. Namely, “Marketing Trends for 2015,” a worthwhile presentation sponsored by the Alexandria Small Business Development Center, and...
by bgaddis | Dec 30, 2014 | Architecture, Design, Increase Retail Traffic, Retail Roll Out, Retail Store Design, Retail Store Display, Retail Store Planning
It is probably safe to say that many people know little, if anything, about what architects actually do. How, then, can one benefit from an architect’s, or other design professional’s, services when faced with planning a new store? We have found that the...
by bgaddis | Nov 22, 2014 | Architecture, Design, Increase Retail Traffic, Retail Store Design, Retail Store Display, Retail Store Planning
I was researching another project when I ran across these book stores. I was looking for examples of how different finish materials can change the perception of quality in a space, and as these views are void of brand signs, they allow for a fairly objective...
