by bgaddis | Oct 18, 2014
Slow Sales: Recently I have had the experience of interacting with several long time business owners with shops in high traffic, high profile, historic locations. These are highly desirable locations with low vacancy rates and instances of failure. Not only is...
by bgaddis | Mar 13, 2014
I was asked by a potential client to look at this store, as she was in negotiations to take over the lease. The client was enamored of the ambiance created by the fixtures and furnishings. She brought a fist full of photos to our meeting, showing furniture and...
by bgaddis | Dec 27, 2013
It is probably obvious to anyone following this website that I am after a formula for the perfect daytime storefront. The challenge is how to make the window display standout against all the visual noise in the environment. Whenever, in my travels, I see a...
by bgaddis | Nov 14, 2013
I guess I am too much of a cynic to think that this storefront design was anything other than a happy accident, nevertheless it demonstrates my principle of visual cognition, mistake or not. The texture and pattern of the leafy backdrop causes the merchandise to...
