by bgaddis | Jul 28, 2014
It is such fun to watch excellence in action, no matter where it happens to be found. Even better if it happens to show up in ones particular area of interest. By changing it often, Dash’s treats this storefront design like a blog, allowing it to attract the...
by bgaddis | Mar 13, 2014
I was asked by a potential client to look at this store, as she was in negotiations to take over the lease. The client was enamored of the ambiance created by the fixtures and furnishings. She brought a fist full of photos to our meeting, showing furniture and...
by bgaddis | Feb 19, 2014
As a retailer, the last thing one wants is for their merchandise to be associated with the terms like worthless, disposable, or tacky. Yet, if it looks like tchotchke because of the manner in which it is presented, that is exactly what is communicated. The primary...
by bgaddis | Nov 14, 2013
I guess I am too much of a cynic to think that this storefront design was anything other than a happy accident, nevertheless it demonstrates my principle of visual cognition, mistake or not. The texture and pattern of the leafy backdrop causes the merchandise to...
by bgaddis | Oct 10, 2013
This is an instructive exercise on two levels. First lets consider the impact of merchandise placement in the black and white photo. It is quickly apparent that the main show, directly in the line of view as a customer enters or passes by the store, is an...
