Retail Doom & Gloom: Crisis or Opportunity?

by | Jul 6, 2017

Mid Year State of the Market:  Maurisa Potts, in a mid year “state of the market” presentation sponsored by the Alexandria SBDC featured a headline stating, “Soft economy hitting big retailers hard.”  There are, I might add, some small ones not...

Wire Management is a Design Issue

by | Apr 20, 2017

The cash wrap in the photo above is in a medium high end fashion boutique in a trendy “New Urban” style shopping center with other similar competitors up and down the center.  I noted the problem during a site visit I made to meet with the shop owner who...

Voted One of Americas Finest Optical Retailers

by | Aug 2, 2016

            WE ARE VERY PROUD to announce that eye2eye Optometry Corner, a project that we completed in late 2015, and located in Hilltop Village Center here in Alexandria, has won Honorable Mention in the 2016 America’s Finest...

Retail store design is a language everyone can read.

by | Jul 1, 2016

Semiotics Anyone who has ever seriously tried to design a logo for their business can tell you that it is not so easy, even for graphic designers who specialize in all things related to visual imaging.  Certainly, any serious investigation will lead one to the subject...