Storefront Design: setting up a shopping experience

by | Jul 28, 2014

It is such fun to watch excellence in action, no matter where it happens to be found.  Even better if it happens to show up in ones particular area of interest.  By changing it often, Dash’s treats this storefront design like a blog, allowing it to attract the...

Set up for a risky comparison.

by | May 8, 2014

 I almost feel guilty posting this, but not enough.  The most obvious lessons can be the most difficult to learn.  This is a bridal shop.  To me the merchandise is more than just dresses.  Each one of these is a work of art appealing on too many levels to discuss in...

Avoiding the Tchotchke Effect.

by | Feb 19, 2014

As a retailer, the last thing one wants is for their merchandise to be associated with the terms like worthless, disposable, or tacky.  Yet, if it looks like tchotchke because of the manner in which it is presented, that is exactly what is communicated. The primary...

The Landlord Got it Right

by | Jan 4, 2014

      What does it say about a retailer when the most visible storefront window in the shopping center where they reside is a vacancy for rent by the landlord. I have blocked out the signs for these retailers and put them up in a gallery so as to show how the...