Retail Architect: billboards used as a store design strategy

by | Jun 6, 2015

Recently I have looked at some design features that can make a store stand out, or differentiate, from its neighbors in the mall scape, leading to a design idea that I may, or may not, have mentioned previously;  namely mall storefronts are being treated like...

Retail Architect 2015 Trends: between new and passé is timeless

by | Jan 15, 2015

I started 2015 by attending and event about a subject near and dear to those of us intimately involved with the retail trade.  Namely, “Marketing Trends for 2015,” a worthwhile presentation sponsored by the Alexandria Small Business Development Center, and...

Store Design: Exploring the “Unbrand”

by | Sep 24, 2014

If you are a sometimes visitor to this site you may have seen me ponder the impacts of “unbrand” in previous posts.  With this recent article on “AdNews” I find myself again bestirred on the subject.  The gist of the article is that...